What's new in decoration in 2018?

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Back from Heimtextil where Cotting, as always, welcomed several distributors, manufacturers and decision makers, we are now focusing on the major trends of this year’s early trade shows, which are undergoing major changes. Year in and year out, this has been the case and looks that seemed to be out of style or avant-garde ones are now essential.
If a sober and pure Scandinavian style is still present, it is offset by opulence that stands out quite clearly: walnut tree browns now call out to strong and muted colours in Art Deco ambiances. The lighter wood of Scandinavian decors still surrounds itself with soft and more subdued tones, but novelty appears here and there in small touches to boost our living areas.

Colour wise, greens are found in more or less shaded, very pastel hues or explode in deep green “bottle” or “pine tree” bursts. Purple or “aubergine” tones particularly stand out next to “curry” yellows that assert themselves in numerous styles, a long way from Scandinavian ones. Similarly, deep burgundies are very present and combine with all sorts of colours, specifically those ranging from “coral” to shaded powdered pinks, as well as earthen ones.

Furniture wise, “cocooning” in particularly comfy and contoured armchairs calls out to us, while sober and aesthetic mini-benches, which can easily fit into confined spaces, can be found on many stands.

Material wise, the major come-back of velvet is confirmed. It not only covers our armchairs and couches, but stools or even smaller decoration elements.

Regarding motifs, overall, decoration fabrics are more sedate, particularly in bed linens, which seem to be softer and more restrained.

Whatever the case may be, it seems that innovation and creativity have become staples for every trade show and cannot be separated in any of the decoration areas. Whether speaking of the design and development of products or their industrialisation, fashion and technology are inextricably linked. The digital revolution has had an impact both on the manufacturing and distribution processes and the creative impulses of designers. This is why transversality and diversity are de rigueur.
To meet the demands of more and more informed consumers, we need to create products that have a meaning, such as those making our daily lives easier while improving our well-being. The essential thing to remember is that, if the technicity of products evolves, they still need to be desirable and thus loaded with emotion and sensoriality.